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As a new beta tester I found this unlike any other tools avaliable out there for marketing via Twitter. I have been able to reach out and connect with all the movers and shakers in my industry via my own bespoke email messages and have built some fantastic new business relationships as a resut.
I have used this to target the health spa, hair salons, hair dressing sectors, I was given 16 thousand business contacts (email addresses) who were completly relevant to my criteria and along with the bespoke email software they gave me it was extreemly easy to reach out to them, it also managed opt outs and even told me which ones opened and read my messages. As a result I have now over 100 new businesses that have signed up to my service. Impressed...
For the last few months we have been using Twitter adverts to tweet messages to our potential market, however a lot of that data (who is relevant to us) is kept behind the black box, TwitterForBusiness has opened up that box and provided me the entire market that is relevant to my business. Now I have their website addresses, I have their email contacts, I have their phone numbers. It turns out in my sector there are 28K businesses registred with Twitter who I am now in direct contact with via the email platform that I have been provided. It has resulted in an upsurge of new business.
The Link Auditors